Advertise with us
RailCorp offers high-profile advertising opportunities across a network that spans Sydney, the South Coast, Southern Highlands, Blue Mountains, Newcastle and the Central Coast, Hunter and some locations in regional New South Wales.
Roadside billboard advertising
The rail corridor runs alongside and over some of Australia's busiest roads, providing prominent positioning for large-format billboard advertising and also street posters on and under rail bridges.
Large-format billboards provide high reach, ensuring your advertising message reaches a broad and diverse audience. Research conducted by APN Outdoor has found that consumers believe that large billboards elevate the status or prestige appeal of a brand.
- For more information, contact APN Outdoor.
Rail advertising
On an average weekday, 600,000 customers make over one million passenger journeys across the CityRail network, guaranteeing broad exposure for advertisers at our stations.
Out-of-home is the most effective communications channel for train users. Ninety-four per cent of train commuters in Sydney have high to medium levels of exposure to rail advertising and they are 37% more likely to be frequently 'out and about' than the general population.
Superlite Panels
Adshel's network of 600 Superlite panels on CityRail stations guarantees a reach of 30% and an average frequency of 6.4 within Sydney. Their strategic location in the paid and concourse areas provides the exposure your campaign needs to deliver the key message to your target audience.
- For more information, contact Adshel.
Vista Panels
Large and impactful 3.6-metre × 1.8-metre scrolling landscape panels on CityRail stations provide comprehensive coverage, capturing important OG1s, ABs and the lucrative youth market.
Based on our commuter study and data from MOVE and the ABS, Adshel can create a commuter-targeted campaign which utilises rail to influence your target audience's purchasing behaviour.
- For more information, contact Adshel.
Cross-Track
Cross-track posters deliver deeper audience connections due to long platform dwell times, allowing for more detailed creative executions with a greater use of copy.
Research by APN Outdoor has found that train commuters actively view cross-track advertisements for 21% of their time on station platforms. Given that the average time spent on station platforms is around 12 minutes per day, cross-track advertisements can contribute to a large amount of exposure for your brand.
- For more information, contact APN Outdoor.
Station Surround
Station surround allows brands to dominate the train station environment, delivering up to two minutes of deep brand connection with affluent CBD office workers.
Specific railway stations can feature a range of different panel types. APN Outdoor will tailor a station package to meet your needs.
- For more information, contact APN Outdoor.
Station Sampling
APN Outdoor offers sampling programs to complement other outdoor activities. Station sampling connects your product directly with the consumer, facilitating immediate product trial and influencing future purchase decisions.
- For more information, contact APN Outdoor.